After much contemplation and discussion, Brewdog have announced that they will, again, lead the way in the UK by canning their craft beer. From March 2011 their flagship product Punk IPA will be available in cans. Rather nifty looking cans at that:
The benefits of canning beer have been covered in the past (see this by Mark Dredge). For me it's important to set cans apart from bottles and that should be done through the way we intend them to be drunk. I want to see breweries putting core product in a can; beers intended for everyday drinking. I want to stack up a six pack in the back of my fridge; six cans of a beer I love and that I know I can get whenever I want. That can will be the one I reach for when I'm thirsty and don't want to think, it'll be the one I reach for when I'm packing a picnic and it'll be the one I reach for when taking a few to a mate's.
Leave the one-off, super-rare, super-special beers to the grandiose bottle, to the cork and cage.
And, most importantly - less is more. If we're ever going to change perceptions of canned beer in this country, 330ml is the only way to go. It instantly draws a line between macro and micro, it’s a sensible volume for higher ABVs and it stands out.